Webcast

How B2B Marketers Can Boost Engagement and ROI with AR, VR and AI Marketing

In today’s digital-savvy world, B2B buyers demand immersive and personalized experiences. Traditional sales tactics can’t woo them any longer. How do B2B marketers keep up with these evolving dynamics? In this webcast, we’ll show you how to use technologies like AR, VR, and AI to deliver better marketing campaigns and buying experiences.
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Speaker
Stefan Japelj
Stefan Japelj

PPC Associate, Consalta

Gabriela Prikrylova
Gabriela Prikrylova

Web Content Specialist, Consalta

Agenda
45 minutes
How the B2B buyer’s journey is changing
Are technologies like AI and AR/VR a threat to B2B marketers?
Key benefits of using these technologies in marketing and sales
Useful tactics and tools to leverage AR, VR, and AI for B2B marketing
Case studies and examples highlighting how these technologies can improve efficiency, growth, and ROI
Do you still rely on discovery calls, product demos, and other sales tactics to nurture leads and drive conversions?

Here’s some eye-opening data for you – nearly 93% of millennials make purchase decisions for their companies. Unlike baby boomers and Gen X, millennials are more tech-savvy and self-sufficient. Instead of reaching out to a salesperson, they’d rather research and compare solutions on their own.

In such an evolving landscape, how do you engage and convert prospects without escalating marketing costs?

The key is to use cutting-edge technologies like AI and AR/VR. While AR and VR can help you deliver immersive product demos, AI comes in handy for personalizing content and product recommendations. Together, these technologies can help maximize sales and marketing ROI and help you stand out in a competitive market. But how do you integrate AR, VR, and AI into your marketing and sales efforts?

In this webcast, we’ll walk you through effective strategies to leverage AI, AR, and VR for B2B marketing and sales.

We’ll cover:

  • How to use AR and VR for immersive product demos and training
  • How to use AI for personalized marketing
  • How to use data from AR/VR/AI tools to improve customer experience

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