Webcast

Improve the quality of leads – 7P tactics

Generating high-quality leads is the biggest challenge for 61% of B2B marketers. Converting qualified leads into paying customers is a top priority for 57% of B2B companies.
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Speaker
David Balazic
David Balazic

Chief Client Satisfier, Consalta

Agenda
45 minutes
10:00
Introduction
10:10
A good qualification process
10:20
7 tactics to improve leads quality
10:30
Fix your campaign in 2 hours
WHAT’S IN IT FOR YOU?

The battle between quality and quantity seems a never-ending challenge for IT marketers. It’s 2022 and a large number of marketers are only focused on generating a great quantity of leads, thus overlooking the biggest challenge in B2B marketing, i.e. generating high-quality leads for your sales team.

Sales reps are far more productive when they use fewer high-quality leads, as it means they can focus on generating client engagements. Qualified leads for B2B sales teams produce a higher yield and an overall higher ROI.

Lead quantity is important, but what matters most is how many leads your sales team can close effectively!

Do you know how to identify and nurture the kind of leads that convert into new business relationships? Once you get it right, you will be surprised at the number of great clients who are out there trying to solve these challenges and will benefit from the solutions and expertise that you have to offer.

In our upcoming webcast, we will tackle what it takes to better qualify your leads by using 7P tactics to transform your lead qualification process.

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