Webcast

Improve the quality of your leads – part II – Tools and Techniques

In our previous successful webcast titled ‘Improve the quality of your leads – 7P tactics’ we tackled what it takes to better qualify your leads by using 7P tactics. In this upcoming webcast we will go over the tools and techniques required to support the execution of 7P tactics and to embed qualification processes into your campaigns.
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Speaker
David Balazic
David Balazic

Chief Client Satisfier, Consalta

Agenda
45 minutes
10:00
Introduction and quick re-cap of part I – 7P tactics
10:10
Embed qualification into your campaign plan
10:20
Qualify with (better use of) a Marketing Automation tool
10:30
Tackle Sales rejections with lead scoring
10:40
Next steps
WHAT’S IN IT FOR YOU?

Whether you’re trying to capture new customers, improve your overall efficiency or receive more useful analyses of your leads and campaign performance, there are marketing tools and techniques to help you deliver results.

In B2B businesses, the process of generating new deals is well-known and established. Leads are generated by the marketing team and then passed onto the sales team to convert them into sales. However, this process is plagued by a major challenge: subjective bias and disagreement over the quality of leads passed from marketing to sales.

Many companies struggle to reach their next growth tier because their client acquisition process is broken. Let’s be honest, lead qualification can consume significant time and repetitive effort in collecting and validating data on leads. Once you learn how to automate, then you can deploy technology to take over and execute the tasks for which it was built.

It might take a human an entire day to accomplish what the right marketing tools can achieve in minutes, and they are usually more accurate as well! In no time at all, you’ll have the kind of clean, well-organized data that produces results and generates insights.

When you combine your own unique creativity with sophisticated marketing tools, you’re in the perfect position to create effective, sales-oriented B2B campaigns that increase your efficiency, generate better leads and, ultimately, boost your ROI.

Creating a good lead generation flow for your business can be incredibly powerful, and it will allow you to personalize your interactions with each lead based upon their personal information and current sales readiness stage.

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