Webcast

Performance Marketing in Tech Workshop

Join us for the exclusive Performance Marketing in Tech Workshop, designed for Channel Partners looking to enhance their campaign success. In this focused 1.5-hour session, explore three key phases – Pre, During, and Post-campaign – each carefully structured to provide essential strategies and insights for a successful marketing journey. Suitable for both established businesses and startups, this workshop offers practical insights to boost your marketing initiatives.
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Speakers
David Balazic
David Balazic

Chief Client Satisfier, Consalta

Agenda
75 minutes
Introduction to Performance Marketing in Tech
Pre-Campaign Planning and Strategy
Campaign Management Techniques
Post-Campaign Analysis and Growth Tactics
Case Study: Microsoft Azure & Modern Work Campaign
Q&A and Interactive Discussion
Workshop Overview

Our workshop is meticulously structured into three core segments, each focusing on a critical phase of your marketing campaign:

  • Pre-Campaign Preparation: Explore setting up a successful campaign, including crafting a compelling value proposition, understanding target audiences, selecting effective channels, and developing content. Define Key Performance Indicators (KPIs) for guidance and success measurement.
  • Execution and Management During the Campaign: Learn the essentials of in-campaign management as your campaign progresses. Focus on data-driven optimizations, channel-specific tactics, and lead nurturing. The importance of sales team engagement for feedback and marketing-sales alignment is emphasized.
  • Post-Campaign Actions: Discover strategies for the post-campaign phase, including effective lead segmentation and qualification. Embrace the "1+1 rule" for maximizing opportunities after the campaign, aimed at fostering long-term relationships and conversions.
Key Topics and Real-Life Example

Throughout the workshop, we will cover five key topics:

  • Introduction to Performance Marketing in Tech
  • Pre-Campaign Planning and Strategy
  • Campaign Management Techniques
  • Post-Campaign Analysis and Growth Tactics
  • Case Study: Microsoft Azure & Modern Work Campaign
  • Q&A and Interactive Discussion
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